Case Study: Queer Kentucky drives ticket sales and LGBTQ+ engagement with Boxcar's social media campaign

Queer Kentucky drives 1.5 million impressions with Boxcar

Boxcar partnered with the nonprofit Queer Kentucky to address the challenge of introducing and driving ticket sales for the world's first LGBTQ+ bourbon festival. The goal was to showcase Kentucky's bourbon and hospitality culture to LGBTQ+ visitors through over 40 events.

Boxcar developed a paid social media strategy targeting LGBTQ+ travelers, creating organic content and managing community engagement. The solution successfully generated 1.5 million impressions, 612k in reach, and drove 38% of the event's website traffic from social media, playing a key role in amplifying awareness and generating excitement.

Queer Kentucky