Case Study: Muhammad Ali achieves a globally coordinated memorial with Boxcar PR

Muhammad Ali honored in a nearly decade-long memorial effort with Boxcar

The customer, the late boxing legend Muhammad Ali and his family, faced the challenge of planning a global memorial event in accordance with his specific wishes. The vendor, Boxcar, provided a suite of services including crisis communications, event management, and public relations to orchestrate this complex undertaking.

Boxcar implemented the solution by meticulously planning and executing a multi-faceted memorial that included a Jenazah prayer service, a citywide procession, and a globally televised interfaith service. The results were a fitting tribute that garnered massive international media attention, with Boxcar successfully coordinating messaging for over 800 members of the press from around the world. The event was streamed globally, fulfilling the client's vision of a memorial open to all.

Muhammad Ali