Case Study: BourbonCon achieves record-breaking attendance and hotel sellout with Boxcar

BourbonCon boosts ticket sales 10% and fills hotel rooms with Boxcar

BourbonCon, a premier bourbon-focused convention in Lexington, Kentucky, faced the challenge of creating a social media presence, driving ticket sales, and increasing attendee engagement for its event. To meet these goals, they partnered with the vendor Boxcar for social media promotion and management services.

Boxcar implemented a comprehensive social media strategy using both organic and paid initiatives. This approach included content calendars, influencer partnerships, and targeted advertising campaigns to broaden reach and drive ticket and hotel package sales. The results for BourbonCon included record-breaking attendance, a 10% increase in ticket sales, 100% hotel occupancy, and significant digital engagement with 2 million views and 1.8 million impressions. Boxcar successfully elevated the event's digital presence and contributed to its overall success.

BourbonCon