Case Study: Welsh Government (Visit Wales) boosts personalised engagement with Box UK

Welsh Government (Visit Wales) boosts event page views by 30% with Box UK

The Welsh Government's tourism body, Visit Wales, faced the challenge of high website traffic failing to translate into engagement, as generic content caused visitors to leave without booking. Partnering with Box UK, they sought to leverage their unused behavioural data to create personalised journeys that would resonate with different types of travellers, moving beyond a one-size-fits-all approach.

Box UK implemented a machine learning solution that integrated with the existing website, analysing user behaviour in real-time to provide tailored recommendations for events and activities. This strategy delivered a 30% year-on-year increase in event page views and generated 43,000 personalised recommendations monthly, leading to a significant rise in user loyalty and deeper engagement for Visit Wales.

Welsh Government (Visit Wales)