Case Study: Welsh Government boosts search, sign-ups and conversions with Box UK

Welsh Government boosts newsletter sign-ups by 285% with Box UK

The Welsh Government sought to improve its tourism websites, visitwales.com and wales.com, to boost the digital experience for visitors and increase engagement with its services. To achieve this and drive growth in key metrics, they partnered with Box UK for Drupal development, UX & UI design, and product strategy services.

Box UK implemented an agile approach, providing a dedicated team for ongoing development and maintenance of the sites. They introduced new features and a programme of Hypothesis Driven Development to run experiments. This solution led to a measurable impact, including a 2.5% increase in search volume, a 285% rise in newsletter sign-ups, and a 119% increase in conversions for the Welsh Government.

Welsh Government