Case Study: UCAS improves student journeys with Box UK user research

UCAS improves navigation with Box UK using 81 card sorts and 33 tree tests

UCAS, the UK's Universities and Colleges Admissions Service, faced the challenge of transforming its digital platform into an intuitive gateway for diverse student groups. They partnered with Box UK to redesign UCAS.com, aiming to support multiple user journeys while maintaining simplicity and accessibility through user research.

Box UK conducted an extensive user research program, leading to a redesigned information architecture and streamlined navigation. The solution included a personalized content framework and technical integration with a new CMS. This approach by Box UK resulted in reduced clicks to critical information, more intuitive content discovery, and clearer pathways for students, ultimately enhancing engagement and supporting a more diverse user base.

UCAS