Case Study: Payara boosts lead generation and search visibility with Bowler Hat’s SEO & PPC

Payara achieves 100% PPC impression share with Bowler Hat

Payara, a provider of an open-source middleware server, faced the challenge of launching its product with no brand awareness against established competitors with larger budgets. They partnered with Bowler Hat to improve their visibility through SEO and PPC campaigns.

Bowler Hat executed a comprehensive digital marketing strategy that included PPC campaigns across several geographies and significant on and off-page SEO work. This solution resulted in Payara achieving 100% visibility in key regions, multiple primary keywords ranking in the top three positions organically, a 100% PPC impression share, and a measurable increase in lead generation.

Payara