Case Study: Overcoming Multiple Sclerosis restores lost organic traffic with Bowler Hat SEO recovery

Overcoming Multiple Sclerosis restores 90% of lost organic traffic with Bowler Hat

The customer, Overcoming Multiple Sclerosis, a charity supporting people with MS, lost 90% of its organic search traffic following a problematic website redesign, rebrand, and domain name change. They enlisted the vendor, Bowler Hat, to perform an SEO audit and diagnose the severe issues causing the traffic drop.

Bowler Hat conducted a comprehensive technical and historical SEO audit. Their solution involved meticulously reinstating lost redirections from previous domains, re-architecting the site for better crawling and optimization, and attempting to recover lost domain equity. As a result of their work, Bowler Hat successfully restored the charity's organic traffic to 90% of its pre-redesign levels over a 12-month period.

Overcoming Multiple Sclerosis