Case Study: Luvdup builds app awareness and installs with Bowler Hat

Luvdup identifies 6 key demographics with Bowler Hat

Luvdup, a new dating app for couples, faced the dual challenge of raising awareness for an entirely new category of app and then convincing both partners within a couple to install and actively use it. To tackle this, they worked with Bowler Hat on a strategy and social media marketing campaign designed to educate their target audience and drive engagement.

Bowler Hat implemented a comprehensive digital strategy using the SOSTAC framework. Their solution involved creating a lead generation quiz promoted through demographically targeted social media campaigns on Facebook and Twitter. This was followed by targeted ad and email campaigns to encourage quiz users to install the Luvdup app and to educate them on its benefits for continued use. Bowler Hat's approach successfully addressed all key areas from initial awareness to long-term engagement, providing the app with a strong foundation for its Q1 2017 launch into a competitive market.

Luvdup