Case Study: ClueGo increases leads and demo enquiries with Bowler Hat's SEO and PPC strategy

ClueGo boosts enquiries nearly 1000% with Bowler Hat

Cluego, a company offering corporate team building activities, faced a significant challenge when the COVID-19 pandemic halted its traditional in-person events. The customer confusion surrounding new virtual and covid-safe offerings led to problems with awareness, engagement, and conversion. The digital marketing agency Bowler Hat was enlisted to help restructure the company's online strategy.

Bowler Hat implemented an emergency shift in strategy for SEO and PPC. This involved complete keyword research, a rewrite of all brand messaging, and a retooling of paid media to focus on virtual events. The solution dramatically increased organic visibility for virtual team building keywords. Within three months, Cluego saw an almost 1000% increase in enquiries and a conversion rate up to 10 times higher than before, as reported by Bowler Hat.

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