Case Study: Theakston Brewery achieves record post-COVID sales growth with Bowimi

Theakston Brewery identifies 5 growth territories and hits its highest sales month since 2022 with Bowimi

Theakston Brewery, an independent family brewery, faced challenges in balancing management oversight with sales rep autonomy. They sought to move away from using a traditional CRM as a rigid monitoring tool and shift from anecdotal territory planning to an evidence-based strategy for growth. To address this, they partnered with Bowimi to implement its sales-first enablement platform.

By deploying Bowimi, Theakston empowered its reps with visual mapping tools and the freedom to prospect effectively. The solution provided strategic territory insights that identified five major UK growth areas. This led directly to the execution of a "New Business Week" and resulted in the company's highest monthly sales volume since 2022. Bowimi enabled a focus on high-value activities and seamless sales-marketing alignment, driving significant post-COVID growth.

Theakston Brewery