Case Study: Theakston Brewery streamlines field sales and preserves account knowledge with Bowimi

Theakston Brewery achieves 100% team adoption with Bowimi

The historic Theakston Brewery faced a significant challenge with its multi-generational field sales team relying on inconsistent, personal "black books" and manual notes. This led to siloed data, lost institutional knowledge when reps retired, and a general aversion to clunky legacy CRMs. To solve this, Theakston implemented the mobile-first field sales platform from Bowimi.

Bowimi's solution provided a structured, intuitive mobile platform that eliminated manual paperwork. It enabled live data capture without disrupting customer rapport and ended evening admin drag. The results included seamless account handovers, drastically reduced ramp-up time for new reps, and a stunning 11/10 rep satisfaction rating, with 100% adoption across all age demographics including a 71-year-old power user.

Theakston Brewery