Case Study: Huel scales field sales and retail growth with Bowimi

Huel Making effective gains with field sales

Huel, a UK-based nutrition brand, faced challenges with its field sales operations due to traditional CRM systems that were unintuitive, difficult to integrate, and lacked features for on-the-ground prospecting. This led to wasted time, poor user adoption, and a lack of visibility into field activities, hindering their rapid growth. The company turned to the vendor Bowimi for a field sales CRM solution.

Bowimi provided an efficient, mobile-responsive CRM that streamlined Huel's entire field sales workflow. The solution gave managers visibility for reporting and enabled reps to plan journeys, identify prospects, and transfer orders. The results included a new rep onboarding a full territory in three months and the team identifying and selling to over 87 new stores using Bowimi's tools. The platform drastically reduced administrative time and provided the data-driven insights needed to power Huel's continued expansion.

Huel

Nick Smith

Field Sales Manager