Case Study: Denzel’s streamlines field sales and grows stockist management with Bowimi

How a Growing Dog Treat Brand Transformed Their Field Sales

Denzel's, a growing dog treat brand, faced a challenge in managing its expanding network of stockists and field sales operations across major retailers and independent channels. The company needed a reliable system to track visits, manage compliance checks, and coordinate high-volume seasonal sales pushes. To address this, they implemented Bowimi, a field sales platform, to provide their sales team with a centralized and organized solution.

Bowimi provided the Denzel's team with a visual, mobile-first platform featuring map visibility, custom surveys, and tagging to organize accounts and campaigns. This solution replaced disjointed spreadsheets and emails, centralizing all customer data and visit information. As a result, the team became significantly more productive, saving huge amounts of admin time and gaining the ability to track key performance indicators like new doors opened in real time. The Bowimi platform also improved internal connectivity, allowing for easy sharing of insights with the marketing team to support business growth.

Denzel's

Alice

Sales Executive