Case Study: True Student achieves stronger student engagement and search growth with Boutique

True Student boosts Paid Search CTR 101% with Boutique

True Student, a student accommodation provider with properties near key UK universities, faced the challenge of growing in a competitive market without compromising its brand integrity. They selected the agency Boutique to develop a multi-channel digital strategy that would avoid short-term marketing tactics and instead build a strong, lasting brand presence.

Boutique implemented a solution that combined fast-acting paid search and Meta advertising with a foundation of proactive brand building. This included location-based SEO and TikTok campaigns featuring influencers and student residents. The results were significant, including a 101% increase in Paid Search CTR and a 192% increase in Paid Meta CTR year-over-year, successfully helping True Student engage a new, younger audience.

True Student