Case Study: Trail boosts influencer reach and D2C growth with Boutique

Trail drives #1 most viewed post with Boutique

The customer, a company called Trail, sought to expand its direct-to-consumer presence and become the leading brand in outdoor leisure. The challenge for Trail was to break its dependency on online marketplaces and grow its D2C footprint. They needed to launch and scale an influencer strategy efficiently, integrating it with their PR efforts while operating with a sensible budget. To address this, they partnered with the vendor, Boutique.

Boutique developed a campaign titled "Trail: Tried, Tested, Trusted," which centered on real outdoor adventurers using Trail products. The solution involved a phased influencer strategy that matched different creators and products to specific experiences, generating both reach and reusable content. The vendor, Boutique, secured unlimited usage rights, creating a valuable content library for Trail. The campaign resulted in Trail's most-viewed organic social media post, achieving 318,000 views, 67,500 in reach, and an estimated media value of £35.9K.

Trail