Case Study: Kutchenhaus achieves national media reach with Boutique

Trade Furniture Company reaches 12,132,578 online users with Boutique

The customer, Trade Furniture Company, faced a challenge in expanding its media reach beyond traditional marketing and regional store openings, as it had little experience with digital PR. The vendor, Boutique, was engaged to address this need.

Boutique's solution was to tap into a popular lockdown conversation to achieve national coverage. They created a campaign that researched and ranked the UK's most popular lockdown takeaways, ensuring it was consistent and relevant to the kitchen. This strategy generated 27 pieces of coverage and an online reach of over 12 million for Trade Furniture Company.

Trade Furniture Company