Case Study: The Energy Check achieves 657% traffic growth with Boutique's TV ad strategy

The Energy Check boosts traffic 657% with Boutique

The Energy Check, an energy switching service, faced the challenge of standing out in a highly competitive and fast-growing market. To achieve their ambitious customer acquisition goals, they partnered with marketing agency Boutique to develop a targeted media strategy.

Boutique analyzed customer and analytics data to identify key geographic and demographic targets, leading to a focused TV advertising campaign on ITV. The solution utilized a mix of 30 and 10-second commercials to build brand recognition and drive direct response over a five-month period. This strategy implemented by Boutique resulted in a massive 657% increase in traffic, a £8.30 cost per lead, and a 20% share of voice against major competitors.

The Energy Check