Case Study: Safe achieves major organic growth and PR coverage with Boutique

SAFE boosts organic revenue 4,290% with Boutique

The customer, SAFE, a UK-based security retailer, faced the challenge of increasing its brand awareness and organic visibility to drive revenue and build a reputation as the country's best in its sector. The vendor, Boutique, was appointed to address this with a digital strategy following a successful rebranding project.

Boutique implemented a solution involving technical SEO, topical content creation, and a PR strategy to get ahead of competitors. This approach yielded significant results, including a 3,544% increase in organic referrals, a 3,611% rise in purchases from organic search, and a 4,290% surge in revenue from organic search year-over-year. Boutique also exceeded its PR coverage KPI by 267%.

SAFE