Case Study: Ryobi achieves 245 pieces of national coverage with Boutique’s PR campaign

Ryobi drives 245 pieces of national coverage with Boutique

The customer Ryobi faced the challenge of enhancing the fame and brand association for their ONE+ product range. They engaged the vendor Boutique to develop an innovative and comprehensive PR strategy that would leverage media opportunities and integrate with social media to maximize impact.

Boutique launched a 'garden disasters' brand building campaign to find the nation’s ugliest garden. The solution included engaging the target audience and implementing a journalist and influencer program, which involved a London DIY workshop. The results for Ryobi were significant, with Boutique securing 245 pieces of national coverage, reaching 35 million readers. This represented a 382% increase in coverage versus their target, and 98% of that coverage featured product imagery.

Ryobi