Case Study: Ryobi achieves 7,000 start kit redemptions with Boutique

Ryobi drives 113% sales uplift with Boutique

The customer Ryobi faced the challenge of re-entering the market during the busy Christmas gifting season. They tasked their vendor, Boutique, with driving reach, fame, and engagement for a promotion where customers could claim a free tool with the purchase of a starter kit.

Boutique implemented a multi-channel solution utilizing TV, BVOD, and digital partnerships to reach an upmarket male audience. This strategy delivered exceptional results for Ryobi, including a 113% uplift in sales and 7000 redemptions of the promotion. The client stated the campaign far exceeded forecasts and praised Boutique for delivering incremental media value.

Ryobi