Case Study: Placefirst achieves a 17% increase in orders with Boutique

Placefirst boosts orders 17% with Boutique

Placefirst, a provider of high-quality rental homes, faced the challenge of raising its brand profile and shifting perceptions of renting. Their well-designed developments needed greater visibility locally and nationally, from the planning stages through to lettings. The vendor, Boutique, was briefed to increase awareness and improve tenant sentiment.

Boutique designed a flexible, full-funnel paid media strategy. This involved promoting new developments with tailored messaging at key stages, running targeted campaigns on social and display networks, and creating content to support brand storytelling. The solution also focused on engaging existing tenants to shape future communication. As a result, Placefirst saw a 17% increase in orders, a 44% rise in click-through rate, and an 18% improvement in return on ad spend.

Placefirst