Case Study: Naturo grows brand awareness and sales with Boutique

Naturo lifts online sales 13% with Boutique

Naturo, the UK's leading natural wet dog food brand, partnered with the agency Boutique to grow their brand and connect with new dog owners. The challenge was to launch Naturo onto national television for the first time, as the brand faced a crowded market with little differentiation from competitors. Boutique used its DISCO model to identify this need for standout brand advertising.

Boutique, in collaboration with a creative agency, developed the "Naturo Nose Best, Naturally" TV campaign focusing on a dog's nose as a health indicator. The media plan included spots on major UK and Irish channels, supported by PPC and digital advertising, with targeted placements during dog-centric programming like Crufts. The results were significant, including a 25% uplift in website sessions, a 13% increase in online sales, and a 178% rise in customer loyalty agreement.

Naturo