Case Study: French Bedroom achieves 91% revenue growth with Boutique

French Bedroom boosts revenue 91% with Boutique

French Bedroom, an established luxury interiors brand, faced the challenge of scaling revenue and improving marketing efficiency within a highly competitive ecommerce landscape. With rising media costs and shifting customer behaviors, they needed to enhance their paid channel performance without compromising ROI. They partnered with the vendor Boutique to overhaul their paid account structure and attribution.

Boutique implemented a full restructuring of the paid account campaigns to create a stronger foundation for growth. Their solution included reinstating Instagram Shopping and building upon the client's attribution model to provide a clearer view of performance. This approach allowed Boutique to steadily increase budgets, resulting in a 91% increase in revenue and a 66% increase in ROAS for French Bedroom.

French Bedroom