Case Study: Craghoppers boosts engagement and travel campaign reach with Boutique

Craghoppers boosts spring/summer campaign with Boutique, driving 165K video views and 5,000+ entries

Craghoppers, an outdoor clothing brand, partnered with vendor Boutique to promote its new collaboration with explorer Levison Wood and showcase its latest travel and spring/summer range. The challenge was to build upon the established brand and bring this new ambassador partnership to life.

Boutique implemented a strategic media partnership with The Daily Telegraph, creating a bespoke online hub featuring video content with Levison Wood, written articles, and a competition. This solution achieved over 67,000 page views, 165,000 video views, and more than 5,000 competition entries, resulting in Craghoppers' best spring/summer sales period in history.

Craghoppers