Case Study: Costcutter Supermarkets Group drives £500K in store revenue in 3 weeks with Boutique

Costcutter Supermarkets Group drives 62K store visits in 3 weeks with Boutique

Costcutter Supermarkets Group, a convenience store chain, faced the challenge of declining retail footfall during a quiet summer period without a major sporting event to drive traffic. To address this, they partnered with vendor Boutique to launch a programmatically delivered digital out-of-home (DOOH) campaign.

Boutique's solution used targeted digital posters near Costcutter stores to showcase key products and promotions. The campaign successfully drove over 60,000 people into stores over three weeks, generating approximately £500,000 in revenue and delivering an impressive ROI of roughly 100.

Costcutter Supermarkets Group