Case Study: Costcutter Supermarkets Group boosts CTR and store footfall with Boutique

Costcutter Supermarkets Group boosts CTR by 98% with Boutique

The customer, Costcutter Supermarkets Group, a major UK supermarket chain, faced the challenge of increasing footfall to its stores. They needed to showcase in-store products and boost brand awareness across social media platforms. The vendor, Boutique, was engaged to address this.

Boutique implemented a solution using geotargeted Front of Leaflet (FOL) video campaigns on Meta to digitally showcase products. They leveraged the customer's existing data to create targeted audiences and ran gamification ads on Snapchat, Meta, and Pinterest to amplify reach. This strategy resulted in a 98% year-over-year increase in CTR, a 17% decrease in CPC, and a 343.2% rise in engagement rate, successfully driving 16,500 store finder uses.

Costcutter Supermarkets Group