Case Study: Cortland boosts conversions with Boutique

Cortland boosts conversions 19% YoY with Boutique

Cortland, a build-to-rent developer, was facing the challenge of rising cost-per-acquisition (CPA), falling conversions, and high competition. The vendor Boutique was engaged to address these issues.

Boutique restructured the account for greater granularity. Their solution included testing advanced smart bidding strategies in PPC with campaigns focused on local business, and trialing different ad formats on social media before creating tailored ads for specific audience segments. This approach resulted in a 21% improvement in CPA, a 28% increase in CTR, a 28% decrease in CPCs, and a 19% increase in conversions year-over-year.

Cortland