Case Study: Buster achieves a 12% sales uplift with Boutique

Buster boosts sales 12% with Boutique

The customer, Buster, a trusted drain care brand, faced the challenge of reigniting national attention after returning to television advertising. They enlisted the vendor, Boutique, to amplify their above-the-line campaign using public relations and creator-led storytelling to spark consumer conversations.

Boutique built a content-first campaign with three pillars: insight-led PR, creator storytelling, and reactive amplification. This involved using a national survey to generate news, partnering with influencers for demos, and leveraging topical hooks. The solution drove a 12% sales uplift year-over-year, achieved 51 million in total circulation for coverage, and cost only £0.014 per influencer impression.

Buster