Case Study: Black + Decker achieves prime-time TV exposure with Boutique

Black + Decker reaches 467,680 viewers on The Gadget Show with Boutique

The customer Black + Decker faced the challenge of elevating its historic brand in the modern marketplace to increase its relevancy and promote its values of reliability and high quality. The vendor Boutique was engaged to use its PR services to address this.

Boutique leveraged its strong media relationships to secure a prime-time 15-minute segment on The Gadget Show, which featured a detailed review of a Black + Decker drill. This solution reached 467,680 engaged viewers, paved the way for further press coverage, and provided the client with valuable "as seen on TV" marketing content.

Black + Decker