Case Study: Astonish launches The Good One with Boutique Marketing Agency

Astonish launches The Good One with Boutique, reaching 840,000+ and 6.2M impressions

The customer, Astonish, faced the challenge of launching a new cleaning product, The Good One, into a saturated market dominated by a major competitor. Their goals were to build positive product sentiment and cut through the industry noise with the help of their vendor, Boutique marketing agency.

Boutique developed a multi-threaded campaign featuring an immersive forest event for journalists, a gifting strategy for influencers, and targeted journalist outreach. The results were significant, including an event with 11 influencers reaching an audience of 840,000+, over 151 pieces of PR coverage, and gifted product posts achieving a total reach of over 1.8 million.

Astonish