Case Study: Astonish achieves 30% retail sales uplift with Boutique’s TV and sponsorship campaign

Astonish boosts retail sales by 30% with Boutique

Astonish, an established UK brand, partnered with Boutique to launch a rebranded TV ad in 2024. Their challenge was to bring the brand to a new audience and increase their presence within the sector and partner retailers.

Boutique implemented a two-pronged solution using linear TV and a show sponsorship. They optimized airtime on ITV's biggest shows and sponsored "The Only Way Is Essex," which included bespoke social content and product placement. This strategy delivered 179 million impacts and reached 20.9 million adults, contributing to a 30% uplift in retail sales for Astonish.

Astonish