Case Study: Abbeyfield boosts conversions with Boutique paid search campaigns

Abbeyfield boosts conversions 154% MoM with Boutique

Abbeyfield, an assisted living provider, needed to increase its digital visibility and drive more enquiries, phone calls, and site visitors, particularly from an audience that does not typically engage online. To meet this challenge, they partnered with the marketing agency Boutique to implement paid search campaigns.

Boutique created bespoke paid search campaigns for each of Abbeyfield's locations, targeting specific catchment areas with engaging ad copy to drive traffic. The agency also tested Performance Max campaigns. As a result, Boutique achieved a 154% month-over-month increase in conversions for Abbeyfield, alongside a 44% decrease in cost-per-click and a 9% improvement in cost-per-acquisition.

Abbeyfield