Case Study: a major health insurance company achieves a unified digital experience with Bounteous

Unified Redesign of Health Insurance Company Public-Facing Websites

A major health insurance company faced a fragmented digital ecosystem, with eight disparate microsites across five states operating on different CMS platforms. This inconsistency created a confusing user experience and inefficient internal content authoring processes. The company partnered with Bounteous for a digital transformation strategy to unify its public-facing websites and address these challenges.

Bounteous conducted a strategic discovery and delivered a unified redesign using a flexible component library built for Adobe Experience Manager. The solution provided a cohesive, brand-consistent experience with a new global navigation system. This significantly improved the user experience and streamlined internal content authoring processes, making it easier for customers to find information and for internal teams to maintain the sites efficiently.