Case Study: an established QSR boosts digital sales and guest retention with Bounteous

Transforming Guest Engagement through Customer Data Activation

The customer, an established quick-service restaurant (QSR), faced the challenge of growing its digital sales beyond 50% and improving guest retention, as it was experiencing an 80% drop-off rate between a guest's first purchase and the next month. Its siloed customer data made personalized engagement difficult. Bounteous was engaged to help consolidate this data and integrate its CRM, loyalty, and digital strategies.

Bounteous implemented a new data-led strategy leveraging platforms including Braze and Snowflake, which used behavioral segmentation to deliver personalized communications. This solution broke down data silos and established new reporting that tied CRM efforts directly to revenue. The outcomes included an 8-figure annual increase in incremental revenue and a 6% quarterly lift in audience opt-ins, successfully mitigating the high guest drop-off rate and increasing visit frequency.