Case Study: an American multinational health insurance and services company reduces message bombardment with Bounteous

Optimizing Journey Orchestration to Improve Message Relevance

The customer, an American multinational health insurance and services company, faced challenges with member message bombardment and needed to improve the relevance of its communications. It engaged vendor Bounteous to help maximize its utilization of the Adobe Experience Platform stack for journey orchestration at scale.

Bounteous developed a tailored solution for the Adobe Experience Platform, which included ingesting modeling outputs, establishing "Marketability" segments in Adobe Real-Time CDP, and creating in-tool templates to streamline marketer workflows. This approach resulted in a 50% reduction in member message bombardment and a 30% increase in member engagement with relevant communications for the client.