Case Study: a casual dining chain boosts conversion and order value with Bounteous digital transformation

Casual Dining Chain & Bounteous Digital Transformation

A casual dining chain faced challenges scaling its digital ordering platform, with a high abandonment rate on its product detail page impacting customer satisfaction and revenue. The chain partnered with Bounteous to leverage its digital transformation and product design services to reimagine this key part of the online ordering journey.

Bounteous redesigned the product detail page to create a more fluid and intuitive customization flow, launching the update across web, mobile, and app platforms. This solution delivered a 5.8% increase in conversion rate, a 2.4% increase in average order value, and generated millions in incremental digital revenue for the client.