Case Study: an online learning services provider achieves a 15% increase in lead generation with Bounteous's Test and Learn Program

Boosting Engagement and Conversion Rates for a Leading Online Learning Services Provider

An online learning services provider, which partners with higher education institutions to offer online programs, faced the challenge of increasing lead form submissions and improving user experience across its many academic partner sites. They engaged Bounteous to develop a robust Test and Learn Program and provide conversion rate optimization services to address this.

Bounteous executed the program in phases, ultimately running 21 unique tests across over 20 sites. Their approach provided valuable insights into user behavior and led to recommended on-site changes. The solution implemented by Bounteous resulted in a 15% increase in conversions and established a Center of Excellence to enable the client's team to continue the testing independently.