Case Study: Rockwell Automation increases Midrange Architecture System traffic and conversions with Bound

Rockwell Automation uses Bound to enable sophisticated cross-channel conversations with its target audiences

Rockwell Automation, a global provider of industrial automation products and services, wanted to grow market share for its Midrange Architecture System. The company needed a way to go beyond email and increase brand awareness and demand across its target audiences, while it was already using Oracle Eloqua to segment and nurture known contacts.

Using Bound with Bizo’s display advertising, Rockwell Automation targeted migration, upsell, and acquisition audiences with relevant ads and matching website content. Bound helped increase traffic to the Midrange Architecture System product pages by 23X, raise conversion rates from 5% to 28%, and deliver a 360% increase in form submissions, a 41% increase in time on site, a 22% increase in pages per visit, and a 28% decrease in bounce rate.

Rockwell Automation

Nina LoCicero

Global Manager-Digital Marketing