Case Study: Louisiana Travel boosts click-through rate and cuts conversion costs with Bound

Louisiana makes the most of every media dollar

Louisana Travel needed to make the most of smaller media budgets and improve the performance of its search marketing campaigns. To do that, the destination marketing organization used Bound to replace the homepage slideshow and landing page images with content tailored to visitors arriving from SEM campaigns.

Bound personalized content and calls to action based on what people searched for and what they had shown interest in during previous visits, such as nightlife or food. The approach produced a 3.3x increase in click through rate and a 50% decrease in total cost per conversion.

Louisana Travel