Case Study: Cummins increases CTR 53% with Bound

Abila Reduces Homepage Bounce Rate 39% By Delivering Personalized Content

Abila used Bound to address the challenge of delivering relevant content to different visitor personas and routing them to the right business-unit pages. The case study says the company needed to support multiple vertical markets and eight target audience personas while improving engagement from the homepage to the correct destination.

With Bound, Abila created smart, dynamic homepage content experiences personalized for each visitor’s persona and product interest using Eloqua marketing automation data and Google Analytics performance data. The result was a 53% increase in relevant traffic to business units, and the highest-performing segments saw CTRs far above untargeted content, including Parts at 419% higher, Power Store at 330% higher, and Engine at 278% higher.

Abila

Nathan Stull

Digital Marketing Manager