Case Study: The New York Post achieves a Top-5 revenue channel and 4% ad revenue lift with BounceX

The New York Post Discovers Top Five Revenue Channel with BounceX

New York Post, owned by News Corp., sought to scale its advertising channel without cannibalizing existing inventory, while conserving internal resources and improving user experience. To meet these goals they partnered with BounceX to deploy a full-service, onsite programmatic ad solution that leverages non-standard ad units and premium advertiser connections.

BounceX implemented and managed the programmatic onsite ad experience, allowing the New York Post team to focus on strategy while minimizing upkeep. The partnership produced measurable impact: roughly 47 million incremental ad impressions over three months, BounceX became a top-five revenue channel, drove nearly a 4% lift in ad revenue, and delivered these gains with no drop in site performance or traffic.

New York Post

Amanda Gomez

Senior Director of Revenue Operations