Case Study: Destination XL Group (DXL) achieves 107% increase in digital revenue with BounceX

DXL and BounceX Join Forces to Increase Digital Revenue

Destination XL Group partnered with BounceX to find a low‑maintenance, full‑service technology that could identify anonymous web traffic and make their email strategy more effective across multiple brands. Their goals were to increase email capture, boost triggered email send volume, and leverage an end‑to‑end service to support the marketing team’s bandwidth.

BounceX deployed its identification engine and end‑to‑end service, launching individualized campaigns across DXL’s sites within 90 days and building a high‑intent email database. The program captured an average of 31,850 emails per month, converted triggered emails into a top revenue channel, drove a 107% increase in digital revenue from month one to month six, contributed 3.94% of DXL’s total digital revenue, and achieved up to a 12.56x ROAS.

Destination XL Group