Case Study: Comcast Business achieves 2.2x lead growth and 20% sales-qualified leads with BounceX

Comcast Business - Customer Case Study

Comcast Business, a provider of telecommunications services to small businesses, needed to accelerate growth by building a stronger lead pipeline. They engaged BounceX, deploying BounceX products including Traffic Shaping, Email Capture and Promo Echo to improve on-site lead capture and target different levels of buyer intent.

BounceX implemented a segmented, multi‑tiered conversion funnel driven by on‑site behavioral triggers, working with Comcast and its agency Digitas on relentless copy and creative testing. BounceX’s campaigns surpassed Comcast’s ambitious lead goal within the first month, delivered an average 2.2x lift (more than doubling leads in 30 days), and produced leads of high quality — roughly 20% of leads generated were sales‑qualified for Comcast’s sales team.

Comcast Business