Case Study: Clarks achieves 12x ROAS and 3.6x monthly email captures with BounceX People-Based Marketing

Clarks Leverages People-Based Marketing (PBM) To Drive Digital Revenue

Clarks partnered with BounceX to tackle specific digital revenue targets by identifying more of their most engaged visitors and scaling their ability to message them. Although Clarks already had a strong email capture strategy, they needed a solution to grow their high-intent prospect database, expand the number of relevant consumers they could reach, and evolve email to deliver consistent messages across sessions and devices — so they adopted BounceX’s People-Based Marketing (PBM).

BounceX implemented PBM to identify more onsite visitors, map their digital behaviors, and increase the volume and timing of relevant messages across channels, effectively acting as an extension of Clarks’ team. Within three months PBM became a top-performing revenue channel for Clarks, delivering a 12x ROAS from BounceX PBM Email, driving 3.6× more emails captured per month, and accounting for 5% of Clarks’ total digital revenue.

Clarks

Rick Almeida

VP of eCommerce & Digital