Case Study: Brayola boosts email revenue 54% and drives 9.8% of monthly digital revenue with BounceX

Brayola’s Behavioral Email program drives 9.8% of monthly digital revenue, growing email as a channel by 54% with BounceX

Brayola, an eCommerce retailer for women’s intimates and sleepwear, faced a challenge: email was underutilized and relied on batch sends rather than timely, personalized 1:1 messages. To scale and personalize email revenue, Brayola partnered with BounceX, using BounceX’s Identification Engine and Behavioral Email programs to capture high‑intent subscribers and enable more relevant messaging.

BounceX implemented onsite email capture experiences to drive self-identification and then triggered behavior‑based, personalized emails tied to where users dropped off in the funnel. The BounceX program delivered measurable impact: it drove 9.8% of Brayola’s monthly digital revenue, grew email’s share of revenue by 54% (from 11% to 17%), achieved a 7.6% conversion rate on behavioral emails, reached identification rates up to 20%, and produced a 14.8X ROI for Brayola.

Brayola

Margo Andros

Chief Operating Officer