Case Study: Samsonite achieves 9.8% of total digital revenue with BounceX

Bouncex’s PBM Channel Generates 9.8% Of Samsonite’s Total Digital Revenue

Samsonite, the world’s leading luggage brand, needed to grow its email database, boost triggered email revenue, and lift onsite conversions without diverting significant internal resources. To address this, VP of eCommerce Jay Nigrelli implemented BounceX’s people-based marketing (PBM) solution to identify anonymous onsite visitors and deploy high-converting behavioral emails across channels.

BounceX’s technology enabled Samsonite to reach far more users with triggered emails and a consistent cross-device experience, delivering measurable results: BounceX generated 9.8% of Samsonite’s total digital revenue and became a top‑3 performing revenue channel, grew emails captured per month 4X (11K to 39K within one month), and achieved a 9X ROAS — all with less than two hours of upkeep per month.

Samsonite

Jay Nigrelli

VP of eCommerce