Case Study: Avis achieves over $56M in last-click revenue and 25x ROAS with BounceX

Avis Transforms Digital Strategy With People-Based Marketing

Avis, a global car rental brand, partnered with BounceX to speed up digital transformation and replicate their personalized in‑store experience online. Facing slow change and heavy reliance on ancillary digital revenue, Avis needed a tool to identify, understand and serve individual consumer preferences — BounceX’s People-Based Marketing (PBM) and behavioral email solutions were chosen to address that challenge.

BounceX implemented PBM and automated behavioral emails to deliver personalized messaging across web and email, supported by a dedicated customer success team that kept upkeep to just 2.5 hours per month. The results were dramatic: over $56 million in last‑click revenue attributed to PBM in under a year, upwards of 25x ROAS, and 40% incremental database growth, prompting Avis to extend BounceX’s solution to Budget and Budget Truck.

Avis

Keith Swiderski

Director of Digital Customer Experience