Case Study: AccuQuilt achieves 7.7X ROI and 55% higher monthly email revenue with BounceX People-Based Marketing

AccuQuilt opens a new revenue channel with People-Based Marketing

AccuQuilt, a leading manufacturer of fabric cutting machines, needed to scale its high-performing email channel with limited internal resources to grow its database, increase revenue from triggered emails, and deliver more targeted, relevant messaging. To address these goals they partnered with BounceX, leveraging BounceX’s Behavioral Email to open a People-Based Marketing (PBM) channel.

BounceX implemented PBM and Behavioral Email to identify previously anonymous visitors, encourage high-value users to self-identify, and trigger targeted email workflows. The program scaled AccuQuilt’s database and buying experience while requiring minimal effort from the internal team, yielding a 370% increase in total BounceX emails sent, a 55% increase in monthly digital revenue from email, and a 7.7X ROI for AccuQuilt.

AccuQuilt

Susan Butera

CMO