Case Study: YOCTO safely reactivates 90,960 customers with Bouncer

YOCTO reactivates 90,960 customers with Bouncer

Yocto, a lifecycle marketing agency for DTC ecommerce brands, faced a high-risk challenge when attempting to reactivate large legacy email lists for their clients. These dormant lists, some untouched for over a decade, contained unreliable profiles and posed a severe threat to their clients' sender reputation and primary revenue channel. They partnered with Bouncer to safely validate these emails.

Using Bouncer's email validation service, Yocto was able to segment and reactivate the lists without harming deliverability. This solution successfully re-engaged 90,960 previously dormant customers at a cost per acquisition of just $4.56, turning old profiles into a source of revenue and transforming list reactivation into a repeatable process for the agency.

Yocto